Brief

How to Brief a Fragrance Development Project — A Guide for Non-Perfumers

/ April 8, 2026

A fragrance development brief is not a list of ingredients — it is an emotional and brand brief. This guide shows you how to brief a fragrance development project effectively, whether you are working with Equal Strategy, Scent Swirl or any fragrance development partner.

Scent Marketing

How to Choose a Fragrance for Your Business — A Practical Guide for Non-Perfumers

Rob Forbes

/ April 8, 2026

Choosing the right fragrance for a commercial space is one of the most important decisions in a scent marketing programme — and one of the least intuitive for business operators who are not fragrance experts. This guide provides a practical, systematic framework for making that decision correctly.