Dwell Time

Retail Scent Marketing — The Complete Guide for Store Operators

/ April 8, 2026

A practical guide to scent marketing for retail operators — from the published dwell time and purchase intent evidence to fragrance selection by product category, deployment positioning and ROI measurement.

Scent Marketing

Does Ambient Scenting Increase Sales? The Published Evidence

Rob Forbes

/ April 8, 2026

The short answer is yes — and it is documented by controlled studies across retail, hospitality and F&B sectors. This article assembles the specific published evidence for ambient scenting's impact on sales, dwell time and purchase intent.