Restaurant Scent Marketing in Singapore
Scent Swirl scents a number of Singapore restaurants, including OSO Ristorante, L’Angélus on Club Street and Loca Niru at the heritage House of Tan Yeok Nee. Each venue uses scent differently, but the principle is the same: fragrance supports the dining experience and never competes with the food.
The Restaurants
OSO Ristorante is an Italian restaurant. L’Angélus is a French restaurant on Club Street. Loca Niru sits within the House of Tan Yeok Nee, one of Singapore’s heritage buildings. Three different cuisines and three very different rooms, each with its own idea of hospitality.
What a Restaurant Calls For
In a restaurant, aroma is part of the meal. Any fragrance in the dining room has to sit well below the food, so the work is about where scent goes and how strong it is as much as which scent is chosen. Entrances, waiting areas and restrooms are where a considered fragrance does the most good: it sets the mood on arrival and keeps the spaces between courses feeling fresh and cared for, while the dining room itself belongs to the kitchen.