Scent Marketing USA Case Studies — Sensory Experiences Group Results and US Market Evidence

Scent Swirl is part of Sensory Experiences Group alongside Equal Strategy. These case studies document landmark scent marketing programmes delivered by Equal Strategy and the most relevant published US market research — the combined evidence base behind every Scent Swirl subscription programme.

Published US Research Evidence

Study	Finding	Application
Hirsch, 1995 — Las Vegas casino	45% more revenue in scented vs identical unscented slot machine areas	US casino, entertainment and hospitality
Florida imaging center	63% less patient anxiety in scented MRI environment	US healthcare, dental, clinical environments
Nike scent study	84% increase in purchase intent in scented stores	US retail across all categories
Samsung (2007)	26% longer dwell time, 28% stronger brand favourability	US tech retail, showrooms, brand flagships
Columbia Business School	35–40% reduction in perceived wait time	US healthcare, banking, government service

Equal Strategy Case Study — Marina Bay Sands

Equal Strategy’s scent programme for Marina Bay Sands established a zone-by-zone fragrance mapping methodology now used as the template for all Scent Swirl hotel clients. Coverage included The Shoppes retail corridor and hotel reception areas. Guest satisfaction data showed measurable improvement in sensory experience scores in scented zones. This same methodology applies directly to US hotel operators deploying Scent Swirl.

Equal Strategy Case Study — Singapore Airlines

Stefan Floridian Waters — developed through Equal Strategy’s network and DROM — has been Singapore Airlines’ signature scent for over 20 years. It is referenced in Martin Lindstrom’s Brand Sense and studied in US business schools as the global standard of olfactory brand equity building. US airlines, hotels and retail brands building signature scents today work through the same Equal Strategy and DROM process.

Equal Strategy Case Study — Resorts World Group (15 Years)

Equal Strategy delivered Resorts World Group’s tobacco-eliminating scent programme across premium gaming floors for 15 years — the longest-running continuous scent marketing relationship in Asia-Pacific, and one directly relevant to US casino operators managing air quality and brand environment simultaneously.

Frequently Asked Questions

Are the Sensory Experiences Group case studies applicable to US businesses?

Yes. The scent marketing science — limbic system response, brand recall formation, anxiety reduction, dwell time extension — is universal and equally documented in US academic literature. The commercial programmes delivered by Equal Strategy for Marina Bay Sands, Singapore Airlines and Pan Pacific Hotels demonstrate the same deployment methodology that underlies every Scent Swirl subscription.

Can US businesses be featured as Scent Swirl case studies?

Yes. US clients who document their outcomes contribute to the published evidence base for US scent marketing. Contact us to discuss participation in our case study programme.