Sustainable Solutions

How to Engage All 5 Senses in Branding

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With fierce competition in retail, hospitality, and finance, businesses are finding that appealing to all five senses through marketing can build strong emotional ties with customers. This article will show you the basics of sensory branding and how using ideas from behavioral science can help ...

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How to Use Aroma Diffusers in Marketing

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Businesses such as retail stores and hotels are increasingly using scent marketing to improve customer satisfaction and increase sales. Just like Nike uses scents to build emotional ties, your business can create a welcoming environment with cost-effective, high-quality aroma diffusers, boosting sensory marketing and customer ...

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How to Measure ROI in Sensory Branding

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In the current market, businesses in areas such as retail, hospitality, and healthcare are using scent marketing more and more to improve customer experiences. Knowing how to measure Sensory ROI(tm) well is important for evaluating product success and improving business outcomes. This guide will provide ...

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