Blog

Scent Marketing: Methods, Metrics, and Best Practices

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In today’s competitive landscape, businesses across various sectors-from retail stores like Abercrombie & Fitch to hospitality and senior living-are increasingly recognizing the transformative power of scent marketing and scent branding. By harnessing scent branding, you can significantly enhance the shopping experience and influence customer behavior ...

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Science of Scent: Memory Connection and Impact

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In the current business environment, companies in different fields are finding out how smell is connected to memory. Research by psychologists like Donald Laird from Harvard Medical School and Sandeep Robert Datta highlights how olfaction can evoke emotional responses, enhancing customer experiences through scent therapy ...

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