How to Programme a Scent Marketing Schedule — Best Practice Settings by Business Type

Scent Marketing

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By Rob Forbes

The 7-day programmable schedule is one of the most commercially valuable features of professional ambient scenting — it prevents waste, optimises fragrance intensity and ensures the right olfactory impression at every operating moment. This guide gives recommended settings by business type.


Why the Schedule Matters

A diffuser running 24 hours wastes fragrance during closed hours, over-saturates the space so early arrivals smell a stale concentrated version, and misses the opportunity to build a fresh, calibrated impression at opening. A correctly programmed schedule does the opposite: the space is lightly aired at closure, fragrance builds to the correct intensity for the first customer or member of the day, runs at optimised intensity through peak hours and switches off cleanly at close.

Recommended Settings by Business Type

BusinessWeekday StartWeekday EndWeekendIntensity
Dental surgery30 min before first appointmentLast appointment endDepends on operating hours20–25%
Gym (standard hours)5:45am (before 6am open)10pm6am–10pm at same25–35%
24-hour gymFull 24h but variable intensitySame30% peak hours; 15% overnight
Cafe7:30am (before 8am trade)8:30pmSame if open20–30%
Retail30 min before open30 min after closeSame if open25–30%
Office reception30 min before first staffLast client meeting + 30 minOff (or 20% if weekend working)20–25%
Hotel lobbyAlways on during staffed hoursReduced overnightSame25–35% day; 15% overnight
Childcare reception30 min before first drop-offAfter last collectionOff or low if weekend open15–20%

Adjusting for Different Day Types

Most businesses have different traffic patterns on different days. A Monday–Friday office uses maximum intensity Tuesday–Thursday (peak client meeting days) and lower intensity Monday and Friday. A restaurant uses maximum intensity Friday and Saturday evenings and lower intensity Tuesday lunchtime. The 7-day individual day scheduling handles this precisely.

Related Resources

Frequently Asked Questions

How do I change the schedule after initial programming?

Schedule changes are made through the Scent Swirl app (available for iOS and Android) or manually via the unit’s controls. Changes take effect from the next scheduled period.

Can I run different intensities in summer and winter?

Yes. You can manually adjust intensity seasonally — higher in cooler months (air conditioning less active, fragrance needs slightly more intensity to distribute) and lower in peak air conditioning season. Contact us and we can advise the specific adjustment for your market’s seasonal patterns.

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